We’ve reached Peak TV.

Are you caught up on this week’s episode of The Path? Can you believe what’s happening on Empire? Hulu knows you experience these kinds of questions on the regular, and their latest campaign, starring The Path‘s leading man, Aaron Paul, mines that familiar social crisis of having to play along and lie about that latest episode you didn’t see.

With “Watch More Lie Less”, Hulu serves as the savior to your peak TV woes, all while working to solidify their brand identity in a human and emotionally-relevant way.

Jogger completed VFX on the two 30-second spots created with Twofifteen Mccann for the “In the Know” campaign, which landed Creativity’s Editor’s Pick.