Touting more than brains with University of Phoenix

Jogger worked alongside 180LA for “More Than Brains,” a TV campaign for University of Phoenix which aims to turn around the public perception of online education.

Inspired by students’ real stories and soundtracked by an updated version of the classic The Wizard of Oz song “If I Only Had a Brain,” the aspirational commercial shows vignettes of conscientious and determined students, striving to better themselves in spite of hardships.

Jogger completed …

“We wanted to show the determination of a typical student who wants to get a degree while working and taking care of his or her family,” said Chris Mendola, 180LA’s founder and chairman, to AdAge. “Our alumni are fiercely proud of their degrees and what they accomplished,” added Joan Blackwood, the university’s chief marketing officer.