Patrón – 2018 Margarita of the Year


Jogger London colourist Yoomin Lee grades seven new films for Patrón as part of their 2018 “Margarita of the Year” campaign. Directed by Theresa Wingert at Fiona for agency Razorfish, each film focuses on a different globally-inspired cocktail, as well the creative mind behind it and the city that influence it. Set against backdrops in Baltimore, Boston, Osaka, Seattle, Barcelona, LA and Mexico City, each cocktail artist talks us through the eclectic influences and ingredients they’ve mix up for their unique creation.

The series was edited by Luc Giddens at Cut+Run LA.


See the rest of the films here.